Oliver Zehn

COO, iCrossing (Munich), 11/2011 - today

Professional & disciplinary lead of iCrossing's account management team
Strategic & operative account management & consulting (international)
Conception, implementation & coordination of international online marketing campaigns & projects
Development of performance oriented distribution & marketing strategies
Strategic development of iCrossing's international client relationships
Coordination of projects in cooperation with iCrossing offices in the U.S. and UK
Preparation & realization of pitches for the acquisition of new clients (international)
Conception, implementation & coordination of international SEO projects (technology, structure & content)
Preparation & realization of SEO workshops
Tracking, reporting & optimization of online marketing campaigns
Analysis & optimization of landing pages & sales funnels
Instruments & channels: SEO (search engine optimization), paid search (SEM, search engine marketing), affiliate marketing, e-commerce (OXID), social media marketing, display media, referral marketing
Industries: automotive, retail, telecommunication, finance, insurance, fashion, software, consumer electronics, FMCG, tourism

Preparation & execution of pitches for the acquisition of new clients
Strategic & operative client counselling & client service (international)
Development of performance oriented distribution & marketing strategies
Conception, implementation & coordination of international online marketing campaigns & projects
Planning & coordination of international SEO projects & workshops (incl. creation of linguistic profiles, keyword researches, SEO analysis, HTML template optimization, etc.)
Conception & implementation of international social media projects (Facebook brand profiles, etc.)
Social media research & social media monitoring
Tracking, reporting, controlling & optimization of online marketing campaigns
Instruments & channels: SEO (search engine optimization), paid search (SEM, search engine marketing), affiliate marketing, social media marketing, display media, referral marketing, mobile marketing
Industries: automotive, retail, telecommunication, finance, insurance, fashion, software, consumer electronics, FMCG, tourism

Strategic & operative client counselling & client service (international)
Development of performance oriented distribution & marketing strategies
Management and further development of whitelabel referral marketing platforms
Budget planning
Management of online marketing campaigns, projects & cooperations
Tracking, reporting, controlling & optimization of online marketing campaigns
Instruments & channels: SEO (search engine optimization), paid search (SEM, search engine marketing), affiliate marketing, social media marketing, display media, referral marketing
Industries: automotive, retail, telecommunication, finance, insurance, fashion, software, consumer electronics, FMCG, tourism

Setup & administration of international affiliate programs
Performance oriented optimization & further development of existing affiliate programs
Conception & execution of marketing measures
Acquisition & support of affiliates
Campaign & cooperation management
Conception, further development & management of referral marketing campaigns
Tracking, reporting & controlling
Industries: automotive, telecommunication, consumer electronics, tourism

Subject: Analysis of success factors and trends in affilate marketing incl. derivation of recommendations for action
Grade: 1.0

Web Development (PHP, MySQL, HTML, CSS, Flash, Actionscript, ExpressionEngine, Photoshop)

Conception, programming & administration of an inofficial portal with local information for the city of Weilheim in Bavaria
Technologies: ExpressionEngine (CMS), Google Maps API (JSON), Qype API (XML), HTML, CSS
Features: "Responsive" layout incl. optimization for mobile devices via media queries

Conception & programming of a web application for processing of addresses
Technologies: Google Maps API, PHP, HTML, CSS, XML, JSON
Features: Processing & formatting of addresses, conversion into latitude & longitude

Programming of an online survey incl. export function for further data processing in SPSS for Reinhold-Wuerth-University on a voluntary basis
Technologies: PHP, MySQL, HTML, CSS

Programming of an online survey incl. export function for further data processing in SPSS within the scope of a practical project in co-operation with T-Mobile Germany
Technologies: PHP, MySQL, HTML, CSS

Leadership of A.St.A's online unit (official students organisation) on a voluntary basis
Relaunch & administration of A.St.A e.V. website

Concept, programming & administration on a voluntary basis
Technologies: PHP, MySQL, HTML, CSS
Features: Front-end incl. user profiles, forum & registration for alumni events. Backend for administration of study path data, user profiles, user groups & events

Founder & member of aschdi.de e.V. (registered non-profit association)
Concept, programming & administration of aschdi.de (online-community for students) on a voluntary basis
Technologies: PHP, MySQL, HTML, CSS

Web development: PHP, MySQL, HTML, CSS, JavaScript, XML, JSON, Google Maps API
Responsive web design & mobile websites
Content management systems (CMS): ExpressionEngine, MojoMotor, pMachine, WordPress
Adobe Photoshop, Adobe Flash incl. ActionScript, Pixelmator
Microsoft Office, iWork, Salesforce, SPSS
Project management incl. MS Project & OmniPlan
Affiliate networks: Affilinet, Zanox, TradeDoubler, Belboon, Commission Junction